B2B marketing continues its explosive growth, as business buying behavior goes digital, and marketers adapt to the new complexities in identifying prospects and converting them to a sale. Fueled by exciting new marketing technologies, and the power of quality content, marketers are finding myriad new ways to generate leads and support their sales counterparts.

This session introduces a handful of promising new tactics that B2B marketers have developed recently, along with two case studies of campaign success, and round up of trends and predictions about where B2B marketing is headed in the future.

You will learn:

• 3 techniques for turning your website into a low-cost sales lead generator

• The hot B2B buzzword of the year 2017, 2018 and 2019

• The most effective ways to get your message across through digital channels

• What’s real, and what’s fiction, in Account-Based Marketing

• Why the job of B2B marketing is bigger and more influential than ever