New Directions in B2B Marketing: Tactics, Cases and Trends

Información sobre el evento

Difundir este evento

Fecha y hora

Ubicación

Ubicación

Jean Jaures 932

932 Jean Jaures

Balvanera, CABA C1215

Argentina

Ver mapa

Descripción del evento

Descripción

B2B marketing continues its explosive growth, as business buying behavior goes digital, and marketers adapt to the new complexities in identifying prospects and converting them to a sale. Fueled by exciting new marketing technologies, and the power of quality content, marketers are finding myriad new ways to generate leads and support their sales counterparts.

This session introduces a handful of promising new tactics that B2B marketers have developed recently, along with two case studies of campaign success, and round up of trends and predictions about where B2B marketing is headed in the future.

You will learn:

3 techniques for turning your website into a low-cost sales lead generator

The hot B2B buzzword of the year 2017, 2018 and 2019

The most effective ways to get your message across through digital channels

What’s real, and what’s fiction, in Account-Based Marketing

Why the job of B2B marketing is bigger and more influential than ever

Difundir entre amigos

Fecha y hora

Ubicación

Jean Jaures 932

932 Jean Jaures

Balvanera, CABA C1215

Argentina

Ver mapa

Guardar este evento

Evento guardado