Bloc Head Flipped Fashion
We are Bloc Head, a collaboration of 3 passionate St. Louis artists- Ashley Murdock (owner of the Rockin' Red Head Salon & Red's Retail Exchange ), and Amy Coyle & Jacquilynn Proctor (owners of Bewitching Beauty Events). Our primary form of expression is through hair and makeup in our salons and specialty locations, but when we met at New York Fashion Week in Feb. 2024, we knew we had a much bigger project in our future.
Ashley has long been passionate about the fashion industry, in sustainable fashion and vintage/thrifted pieces specifically. Her salon doubles as a resale boutique in the heart of the Cherokee/Benton Park neighborhood of STL. She had dreams of a fashion show combining her love of fashion with the art of hair and makeup! Amy and Jaci, seasoned dance professionals, with years of experience in show production and quality (as well as experienced hair and makeup artists), were thrilled to step in and help make this dream a reality. Our work has rendered something we are proud of, and can't wait to share with the St. Louis community.
We value creativity, collaboration, sustainability, community and professionalism in a positive environment- those values together have given us Bloc Head, St. Louis's first Flipped Fashion Show.
See nine different St. Louis brand owners curating entirely thrifted or upcycled outfits on their models with either a GA or VIP ticket, followed by a night of dancing and shopping at our FREE Night Market and After Party hosted by DJ Makossa. You can upcycle your own old tshirt with Bloc Head's tshirt press, enjoy beverages from the bar, and shop the unique St. Louis vendors who will be excited to help you pick out those holiday gifts for your loved ones. Cash is king for the evening, though there will be options for Venmo/Cash App from vendors as well.